If you are reading this article, it’s likely that you own a business or at least run one and you are looking for some easy SEO tips.
I can’t imagine how hard it is to run a small business, especially if the only thing you know about marketing your product is what Google tells you.
I’ll be honest with all of you; SEO isn’t as difficult as everyone makes it out to be!
Today we are talking about simple SEO tips for website and ways that will help increase your rankings on search engines like Google and Bing.
If there was ever an industry where selling yourself first would work in your favor, it’s definitely online marketing.
You have to remember that even though people go onto search engines looking for answers, they still want the best answers possible!
This means quality content…
We all know that SEO is vital and it can help us achieve a large amount of traffic and improve the site’s ranking.
So, I’ve decided to share with you some advice on how to increase your website’s visibility and readability through search engines.
Just so you know that all these ‘easy SEO tips’ are based on 12 years of experience, constant research, work, and testing.
All these SEO tips for websites are coming from someone who knows what he is doing.
I will never say for myself that I am an expert, I honestly hate when people use such a word, but as I said, I know what I need to do and I will share today with you the most important SEO tips for 2022.
These techniques will help any website gain more popularity and good positions in SERP (Search Engine Result Pages).
#1: Use Header Tags Appropriately
Header tags are very important for a successful blog post because they outline the most significant keywords or ideas presented.
However, if you use them improperly, you’ll just be wasting your time manipulating this SEO technique.
The best way to implement header tags is by using H1 prior to every heading on the page first, then H2-H6.
This will help you group and organize your post so the text is easier to read and understand for both search bot and human visitors.
#2: Use Long-tail Keywords
Another way to improve your site’s SEO is by using long-tail keywords in your content that Google will recognize as specific searches with low competition results.
By implementing these words into your blog, you’ll become more visible on SERPs which automatically increases traffic.
On the contrary, if you use too many keywords without formatting them with H tags, search engines might consider it spam and ban it from their indexing system.
It isn’t advised to do this because there are too many websites fighting for a great keyword or subject and who will get the first position?
Only those with quality content and optimized tags.
Read about Long-Tail Keyword on Ahrefs.
#3: Use Images In Your Posts Sparingly
If you want to be noticed on Google, you must create a good post that is appealing to both human visitors and search engines.
One of the ways to do this is by using images sparingly in your posts.
There are some exceptions but it isn’t often that these pictures will benefit your website by themselves.
The important part here is making sure you use a relevant image with a proper description or caption.
There are also cases where people tend to forget about optimizing their images for SEO purposes which results in getting less traffic from search engine bots who don’t have the ability to view the image.
Instead of placing your keyword in the image name, you should include it as a tag to help you rank higher on Google.
Create images using Canva.
#4: Think About What You Write
This is one important tip for improving SEO techniques that many people tend to forget or skip.
Before writing anything on your page, always think about what you want to say and why someone will find this information useful.
The main goal here is to provide value to the visitor through simple content that they can understand and benefit from.
Start by choosing which keywords are relevant or related to your post then proceed with formatting them using header tags (H1-H6).
#5: Always Add Link To Other Relevant Websites
A link is like an endorsement for the website you’re directing the reader to, and it will generate a backlink for your page.
It’s vital to add links in your posts when there is a reference or related article that is relevant.
When you do this, Google sees your post as more informative and useful which will increase its value and authority on SERPs.
What’s important is choosing the right link with similar topics so you don’t confuse search engines with unrelated content.
This way, websites with high-quality posts can get higher rankings than those that only produce low-quality articles without any substantial information.
#6: Add A Blog To Your Website
Having a blog section on your site offers many benefits like increasing SEO and getting more visitors due to increased brand exposure in SERPs.
The main objective behind this is to produce many posts that are focused on a certain subject or niche.
What’s great about blogging is you can create a detailed post with lots of information your readers will find useful.
However, if you’re starting out, it isn’t advised to blog daily because Google might consider it spam and deny your content from being indexed.
#7: Try To Post At Least Twice A Day
We have already mentioned how important it is to write quality content so the reader gets the most information they need to improve their knowledge on a specific topic.
It’s very helpful here is posting more than once per day [once you get some domain aging].
This will increase the chances of your posts being indexed in Google and getting more visitors from search engines.
What you need to do is produce shorter posts instead of lengthy ones that contain lots of information.
It depends from niche to niche, just don’t overdo it…
#8: Optimize Your URLs
URLs or web addresses usually have a huge impact on SEO techniques when they’re structured properly, but it’s equally important to include keywords within them too.
What’s great about using good URL structures with relevant keywords is you will get a lot more traffic once people start linking to your site for related topics or queries in SERPs.
The most common mistake is including ‘stop’ words in the middle of the link which results in having less authority on rankings.
It is important to pick the right URL and keyword combinations like the ones you would use as a title for your post.
#9: Create Video Content For Your Website
Video content is now one of the most effective ways to attract more visitors and engage with them better through visual media they can easily understand.
I don’t need to spend too much time explaining how important sites like YouTube are today, we all know that by now.
Provides more information than what ordinary text posts can offer because videos can include moving images, background music, and sound effects to increase engagement.
Produce video content that’s focused on a specific topic or subject people are interested in learning more about.
Place your site URL into a YouTube description from a specific page and you have 1 more source of traffic coming to your website, simple as that.
Plus, Google loves when we use videos and images, so another in a series of good SEO moves that go in our favor.
#10: Use Social Media To Promote Your Site
By using social media channels such as Facebook, Twitter, Instagram, and/or Linkedin, you’re reaching out to millions of people which can be an excellent way to promote your website.
Create unique content that’s more than just links and short sentences describing what it is about.
Use appealing visuals, GIFs, or images people will want to share with their friends or followers on social media.
By doing this, it will expand your audience because once someone sees a post they like, they usually tend to like it and share it on their wall too which increases the number of visitors.
#11: Build A Backlink Profile To Improve Rankings
Since Google uses backlinks as one of the main ranking factors for search results, building an effective backlink profile can skyrocket your site higher up on SERPs.
Produce relevant content you know people will link to, but if you’re a new site, this can be a challenging task.
What you should do instead is go for PR websites that have lots of indexed pages and content to submit your website to.
This will increase the chances of getting more backlinks from high authority sites that improve rankings over time.
#12: Encourage People To Link To Your Site
To get more backlinks from other sites, what you can do is encourage people to link to your content by offering attractive incentives they find valuable enough.
This could include anything like free books, short reports, or tips on a specific topic related to your site’s niche industry.
This will create a win-win situation for both you and the site owner because they get value from your content while you get a backlink which is what Google uses to determine authority on rankings.
It is important having an effective link-building campaign that generates qualified traffic.
#13: NEVER Use Too Many Links
It’s common for new bloggers or website owners to use many links in their articles, but this could potentially harm your site if not used properly.
Something that could help here is using internal links between posts on different pages of your website to make things easier for readers who want to browse through your website.
This approach also improves UX signals which can help boost organic rankings too along with CTR rates.
It is very important to only link to authoritative pages of your website which are focused on similar subjects to what you’re writing about.
This will help with your bounce rates because if people don’t find what they’re looking for, they leave which is considered a bad user experience.
#14: Don’t Overuse Keywords
Using keywords too much can make it seem unnatural and less effective when trying to attract more organic traffic from Google’s organic search results.
You should be targeting one keyword through high-quality content that offers lots of value but also includes variations of the same keyword.
In cases like this, you will avoid overselling related terms or concepts which can affect rankings by reducing CTR rates over time.
You have to create quality content people will naturally relate to overtime without having to force things by using the same keyword too many times.
It’s really important to focus on writing for your audience instead of keywords since they’re different things.
#15: Use The Right Keywords In ALT Tags And Meta Descriptions
When it comes to organic rankings, Google uses meta descriptions and ALT tags as a way to rank images and pages in search results.
Use terms or phrases related to your site’s topic which are also popular at the same time.
Something that will help here is not making these descriptions selling concepts people might find unclear.
To be more direct, what this means is to avoid overselling concepts people might find unclear or unhelpful because they are spammy.
Start using descriptive phrases so you avoid overselling concepts, and cause, as I previously mentioned, people might, and people will find them unclear or unhelpful.
Always choose high-quality content focused on being helpful instead of just including keywords since Google doesn’t like that type of practice!
Focus on writing for your audience instead of keywords since they’re different things.
#16: Always Use “Nofollow” For External Links
To make sure none of your links are seen as harmful by search engines, it’s best to use “nofollow” when linking out to other websites not related to your site.
In a case like this, you avoid any harm coming to your website’s domain name especially if the site is against Google’s guidelines for linking out.
You don’t want to violate these terms or you could be penalized by search engines over time which will hurt ranking performance.
So, start focusing on building relationships with other bloggers in your niche industry who are reputable sources of information.
Doing it the right way will help you generate more referral traffic from relevant websites because it makes you look better as an authority figure in your niche market.
#17: Always Focus On Building Relationships
Always remember that quality relationships are always more beneficial than just making a single sale.
Reaching out to people personally and becoming friends or colleagues with them instead of being pushy or spammy will help you out.
This will make people more open to helping you out over time because of the value you provide to them by only focusing on building relationships.
Always reach out to influencers in your niche market and ask questions about what they like or how things could be improved.
This helps connect with these people instead of just trying to sell them something which can come off as spammy-looking-marketing.
#18: The Importance Of Having A Unique Blog Design/Presence
When it comes to SEO, one thing that matters is having a unique blog design focused on providing high-quality content for readers.
You should always keep following modern trends in digital marketing since there’s no benefit in using old templates or designs nobody likes.
Choose a unique template that will allow your site’s design to be memorable and promote it on social media to get more eyes on your content.
Focusing on building an email list so people can learn about new products or services being offered through email marketing instead of just relying on organic rankings because there are too many factors involved in SEO.
#19: Don’t Forget To Create Keyword-Rich URLs
Another very important part for SEO purposes is having keyword-rich URLs that are also intuitive since people will want to know what the page is actually about.
Avoid using generic URL keywords that don’t tell readers anything at all about their post which could hurt search engine rankings over time.
Only use your keywords in the URL if they’re useful and easy to remember.
By doing this you can add more value to your content instead of just throwing a bunch of keywords together which can look spammy or against best SEO practices.
#20: The Difference Between On-Page And Off-Page SEO
There are different factors involved when it comes to on-page and off-page SEO with the most important being creating unique content people want to read.
Once again we, design…
Focus on your website’s design, you want to be sure the design isn’t outdated for modern audiences since that will hurt rankings over time.
Choose a professional template that looks really nice, one that attracts attention from potential readers.
By doing that you are making sure your website loads fast, has a responsive design, and uses web-safe fonts at the bare minimum.
This will also help improve the overall user experience whether they’re on a mobile device, tablet, or desktop computer since things like these matter when it comes to SEO purposes.
#21: What Are The Most Important Elements Of An SEO Strategy?
When it comes to creating a unique SEO strategy for your site, you need to focus on speed issues, content quality, and how to avoid spammy practices that will hurt your rankings.
This will help you get higher search engine rankings while following modern best practices in digital marketing which makes it easier than ever before to achieve top 10 results in a short period of time.
Make sure your content isn’t thin, and your website’s load times are fast so people aren’t deterred from reading posts since things like these matter when it comes to SEO.
That’s it for today, hope you find these easy SEO tips helpful, if you did and if I missed some, please let me know in the comment.