15 Tested Strategies to Maximize YouTube Traffic, Leads, and Profits!

Today we will look at one of the eternal topics related to YouTube traffic, Leads, and Profits.

YouTube is a virtual Goldmine!

Every single DAY, people all over the world are watching up to a total of 43+ million minutes worth of video!

Can you imagine getting a pie of that Free YouTube traffic?

Well, if you’re not leveraging YouTube for your traffic, you’re totally getting left out!

TABLE OF CONTENT

12 – Build Your Backlinks

13 – Upload Videos to Other Major Video Streaming Sites

14 – Repurpose Your Content

15 – Break Down Your Videos to Maximize YouTube Traffic

This year, on one of my channels I was able to grow subscribers base to 167,512 people in 8 months and generated 250,000 leads, all for free!

Get More Leads on YouTube

Imagine what you can achieve with 250,000 leads!

Now, I’m going to share with you 15 proven strategies that you can implement straight away to:

1 – Rank on YouTube FAST, and

2 – Maximize your traffic, leads, and profits!

#1 – Create Your Funnel First!

Create Your Funnel First

You need to begin with the end in mind.

How’re you going to monetize your YouTube visitors?

The most profitable avenue is to set up a proper funnel that will convert visitors into cash!

Without a funnel in place, any amount of traffic from YouTube will be tantamount to nothing.

So, your ‘cash machine’ – the funnel – should look something this:

Create Your Funnel

As you can see from the diagram, a proper funnel needs to have the following component:

# Your core offer (affiliate product or your own)

# A lead magnet

# A squeeze page

# And an Autoresponder sequence.

#2 – Add Verbal Call-to-Action to Your Videos!

Add Call-to-Action To Your Videos

In your video marketing effort, your in-video CTA is instrumental in determining your success!

Think about the goal of your video for a moment.

You might be creating a video to:

# Generate leads

# Increase engagement with your audience

# Generate sales or commissions

Whatever your goal is, your audience won’t know what you want them to do, unless you specifically tell them what’s next.

Even if your videos are educational in nature, remember that we’re not doing charity. 

You want to build a profitable business on YouTube, so if you want your business to grow, you better get in the habit of telling people exactly what to do!

For example, a CTA like: “Get this free workout cheat sheet to help you eliminate all the guesswork in your workout routine” gives clear instruction as well as the value of the action.

#3 – Use Annotations Feature

Use Annotations Feature

Something like this:

Image Source: Owen Video YouTube

Another way of giving your viewers a Call to Action is by inserting Annotations.

Create one annotation at the end of each of your videos and tell them what you want them to do.

HOT TIPS: You can simply point to the air when you’re shooting the video, and add your CTA Annotation while you’re uploading your videos!

Okay, how about watching this Hangout recording by Jon Acosta about how to increase engagement with annotations?

#4 – Use YouTube Cards 

Use YouTube Cards

While using annotations is a great way to increase your traffic to your funnel, it has one downside to it:

It doesn’t work on mobile devices, such as your smartphones and iPads.

That’s a bummer, especially considering 50% of YouTube viewers now come from mobile devices!

That’s why when YouTube introduced YouTube Cards in March 2015, it was such a big fuss because now we’re able to create interactive Call to Actions that also works on mobile devices!

#5 – Get People to Interact With You Outside YouTube

Interact With People Outside YouTube

When a viewer likes your video so much he/she subscribes to your channel, it’s very likely that person will start browsing through your channel.

The best way to engage with them is to ask them to connect with you on other social media accounts…

… right from the homepage of your channel!

Now, you can have multiple channels from which you can market yourself and your product/service to your audience base!

#6 – Rename Your RAW Video File

Before you even upload your videos, you need to check your raw video file name.

In case you don’t know, most raw videos are named with numbers when you first save the videos.

It looks something like this:

You don’t want to leave the video file name as such, as it makes it harder for YouTube to rank your video!

Rename your video to the exact keyword you’re trying to rank for, like:

“How to Toilet Train Your Dog.mov”

#7 – Title Your Uploaded Videos Properly

Title Your Uploaded Videos Properly

This may sound obvious, but you will be surprised that many people still have spelling mistakes when they title their videos on YouTube!

It makes you look unprofessional in front of your viewers.

Okay, so how do you title your videos?

Ideally, you want to have your keyword on the title.

For example:

“How to Toilet Train a Dog – Dog Training Essentials”

So the keyword there is How to Toilet Train a Dog” but we also make our video more standing out by adding the end-phrase “- Dog Training Essentials”.

#8 – Optimize Your Description Space

Optimize Your Description Space

The description space is where you:

# Put your keywords to tell YouTube that your video is relevant to the search phrase you’re trying to rank for

# Get extra traffic for people who are checking out your description box.

You need to write out a short 200 – 300 words description that tells your viewers what the video is about, and gives a CTA again so that your viewers click on the URL you want them to go to.

HOT Tips: Put your link in the first or second line of the description box, so that it doesn’t get buried under the ‘Read More’ tag!

Below is an example of excellent use of description space:

#9 – Use Custom Thumbnail

Use Custom Thumbnail

When you’re uploading your videos, YouTube will automatically select 3 ‘preview’ thumbnail pictures from 3 random time frames within your videos.

Don’t use them!

The problem with the YouTube-picked thumbnails is that they usually look unprofessional, like this one:

With a custom-made thumbnail, your video will look much more professional than others.

#10 – Make Tons of Short Videos!

Make Tons of Short Videos

This is where YouTube Marketing reaches its most fun part!

What do I mean by that?

First off, statistics show that the average video length on YouTube is about 4 minutes.

Also, less than 60% of your viewers will stick with you to the end on a 4 – 5 minutes video, versus 75% on a 1 – 2 minutes video.

The idea here is Audience Retention.

People’s attention spans are short, so long videos often don’t get watched from the start to finish.

It’s especially important to keep your viewers hooked if you have a Call to Action at the end of your videos, so you need to keep them watching!

So here’s where it gets fun:

# With shorter videos, you can create lots of them within a short period of time. Best part? Now you can schedule all these videos to be published over several weeks!

# You get to solve very specific problems with a short video, making the video that much more engaging!

# Naturally, with shorter videos, Audience Retention is gonna be higher!

#11 – Use the Playlist Feature

Use the Playlist Feature

Now you got a bunch of short videos!

Great… but what’s next?

Compile them into a playlist!

YouTube playlist

Now you can have your viewers spending the next 15 – 30 minutes watching all your videos in succession!

This is great, since if there is one thing YouTube cares about the most when ranking your video…

… it’s the TOTAL watch time per session!

You will rank very high if you can keep your viewers engaged and watch through the playlist!

HOT TIPS: Promote our playlist to your social media circle by preselling the benefit of watching the entire playlist!

#12 – Build Your Backlinks

Build Your Backlinks

The moment you finish uploading your videos on YouTube, you need to start promoting your videos.

In fact, the time you spend in video marketing should be proportioned as such:

So, the first thing you need to do is to get your video indexed by Google.

Next, you’d want to distribute your video to as many social media sites as possible!

Sites like:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Reddit
  • etc…

#13 – Upload Videos to Other Major Video Streaming Sites

Upload Videos to Other Major 
Video Streaming Sites

One MAJOR way you can distribute your video traffic is by uploading your videos to other major video streaming sites like:

  • Vimeo
  • DailyMotion
  • Veoh
  • Viddler
  • Hulu
  • etc…

But you don’t have to do it all manually. 

Use online free and paid services that allow you to automatically post your video to multiple major video-sharing sites…

… all done within a few clicks!

NOTE: You still have to do the initial setup with all the major video sharing sites, but once that’s all done, video sharing will never be easier!

#14 – Repurpose Your Content

Repurpose Your Content

If you have existing non-video content that has been doing pretty well, like a PowerPoint presentation, or blog posts, etc…

… then you can simply repurpose your content into a video!

Repurposing content has been a great way to duplicate your existing content and turn it into multiple promotional avenues.

Take a look at this blog post by DigitalMarketer.com.

Then the repurposed video version of the same blog post:

Just by doing this – creating a short 3 minutes video, DigitalMarketer.com doubled their traffic potential!

#15 – Break Down Your Videos to Maximize YouTube Traffic

Break Down Your Videos to Maximize YouTube Traffic

You probably have a great training video that spans over 30 minutes, or a free recorded 60 minutes webinar lying on your hard disk.

Before you upload your gigantic video, consider breaking them up into smaller pieces!

If you have 1 video, then you have one chance of ranking for a certain keyword.

But if you have 3 videos, now you have 3 videos of yours that drive traffic at the same time!

Do you get the logic?

Do you get the logic?

Let’s say you did a webinar about “How To Create a Profitable Facebook Ad Campaigns” that lasts 60 minutes, and you have several topics in it, say:

  • Audience Research (15 minutes)
  • Ad Image Creation (15 minutes)
  • Interest Targeting (15 minutes)
  • Retargeting (15 minutes)

Then you can simply break up your video into individual sections of 15 minutes each, and upload them separately.

Note: You can use this free video editing software called Lightworks to cut your videos into parts!

What About Your Own Strategies?

What about you?

Do you have a proven YouTube strategy that has worked well for you in the past?

Share with us in the comments below; we’d love to hear them!

And if you like this post, don’t forget to share it with your friends and families so they can also boost their YouTube traffic!

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